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1

Pentagram Creates New Identity and Branding for Snap Kitchen

By Editor August 17, 2016

Categories: Food

pentagram-logo-packaging-design-snap-kitchen

Pentagram’s Paula Scher and her team have created a new brand identity for take-away chain Snap Kitchen. The launch of the new identity is being introduced with the Austin-based company’s expansion to the East Coast, where it is opening seven new locations in Philadelphia this year.

The new Snap Kitchen logo pairs a wordmark with utensils found in a kitchen: the circular letterforms of the “a” and “p” are connected by the handle of a fork, while “kitchen” is anchored by a knife. The logotype is set in Galano Grotesque, a geometric sans serif designed by Rene Bieder that the designers say is easy to read. The secondary logo features “Snap” knocked out of a plate-like circle, with “Kitchen” stacked underneath the form.

The logo has been further devised to accommodate different subsets of the brand, like Snap Blog or Snap Nutrition, by anchoring the name to different utensils. The lines of the handles can hold text, or they can be used to form architectural patterning in stores.

The overall identity is composed of simple graphic ingredients that provide a kit of parts for applications ranging from menus to packaging. The branding is built of elements that are used in the preparation of meals, while the colour system uses yellow for poultry, red for meat, blue for seafood, and green for vegetarian.

“The identity is a complete system, just like the menu,” says Scher. “It emphasizes the purity of the food and the flexibility of the concept while was also being fun, lively and appealing.”

Scher and her team have also designed the interior and exterior signage, which can be customised for urban storefronts or stand-alone shops, and may be adjusted for factors like size, lighting, and retail mix. The designers are currently working on digital menu boards that will animate the iconography in dynamic displays.

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Pentagram
www.pentagram.com

Tags: circle, fork, fruit, Galano Grotesque, grey, icon design, kitchen, logotype, packaging design, Paula Scher, Pentagram, Rene Bieder, roundel, signage design, Snap Kitchen, spoon, take away, wordmark

SEE ALSO:

  • The Clearing Creates Branding for Kitchen Store, ‘Sizzle’
  • Pentagram Creates Identity for Sports Supplement, ‘HOTSHOT’
  • Midday Studio Creates ‘Caveman’ Branding for Primal Kitchen
  • Biles Inc. Creates ‘Simple’ Look for Ella’s Kitchen
  • Pentagram Designs New Identity for Hazen and Sawyer
  • Pentagram Updates Identity for the Philadelphia Museum of Art

16008Comment (1)http%3A%2F%2Fwww.logo-designer.co%2Fpentagram-creates-new-identity-and-branding-for-snap-kitchen%2FPentagram+Creates+New+Identity+and+Branding+for+Snap+Kitchen2016-08-17+11%3A59%3A55Editorhttp%3A%2F%2Fwww.logo-designer.co%2F%3Fp%3D16008

  1. Maria says:
    March 9, 2017 at 1:21 pm

    These are best branding logos for kitchen so far i checked. If we have a tendency to have to call Scott McGillivray's super power, it might know the simplest time to buy a house. However he is aware of plenty over that once it involves all things home connected. After all, he is the host of financial gain Property associated a skilled on Flipping the Block. And that, our friends, is why once he says revamping the approach is a reasonable and simple thanks to remodel a home, we have a tendency to concentrate. Even one thing as straightforward as painting your door or shopping for a flowery knocker will fail if you do not just like the color you have picked or if there products at your kitchen shop is a downside putting in your new accent. Thus make certain you project all of your comes before you begin.

    Reply

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