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Pentagram Designs Identity and Graphics for ‘Choice Works’

By Editor May 13, 2015

Categories: Arts, Health & Beauty, Social & People

pentagram-logo-design-choice-works

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City.

Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to help provide affordable or free reproductive health care to New Yorkers and fight to protect women’s rights in every state across the U.S.

The auction features artworks donated by artists including Cindy Sherman, Laurie Simmons, Marilyn Minter, Jeff Koons, Matthew Barney, Roni Horn, Nan Goldin, Kara Walker, Alex Katz, Richard Serra, Richard Prince, Ryan McGinley, Louise Lawler, Sarah Sze, Dana Schutz, Lisa Yuskavage, and many others.

The Choice Works logotype modifies the font Foundry Gridnik. Scher designed bespoke typography for the event graphics, creating a modified version of the font Foundry Gridnik that builds its letterforms from a network of lines and bars. The identity appears in an animation on the Choice Works website, and the custom type is also used on printed invitations. Secondary typography is set in the standard Foundry Gridnik.

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Pentagram
www.pentagram.com

Tags: animated logo, bars, black and white, Choice Works, family, Foundry Gridnik, lines, logo design, logotype, monochrome, outline, Paula Scher, Pentagram, stick, typography, wordmark

SEE ALSO:

  • Pentagram Updates Identity for the Philadelphia Museum of Art
  • Pentagram Designs New Identity for Bike New York
  • Pentagram Helps Rebrand Auction House Sotheby’s
  • Pentagram’s Shake Shack Identity Helps Launch $1.6B Brand
  • Pentagram Designs Identity for U.S. Pavilion at the 2014 Venice Architecture Biennale
  • Pentagram Designs Identity for ‘Do The Green Thing’

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