Specialist label maker Royston has launched its new brand identity, with design by Nude Brand Creation. The Hertfordshire-based company, which has 30 years of experience in producing labels, says it wanted to broaden its reach in the food and drinks market with the help of a more “luxurious” brand identity. The new identity therefore changes from […]
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Lynx has updated its brand positioning by unveiling a new range of male grooming products, including daily fragrances, body wash, and hair styling products. Its existing products have also been given a new look and feel, in line with the new positioning. The refresh was introduced via an advertising campaign, ‘Find Your Magic’, in February this […]
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The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
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Studio h has created the bottle, brand and packaging design for Svalbardi polar iceberg water. Svalbardi is harvested from icebergs freshly carved off glaciers in the remote polar region of the Svalbard archipelago. The ice, claimed to be thousands of years old and fresh as the day it fell as snow, is captured, melted and […]
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Golf’s most prestigious championship, The Open, has undergone an extensive brand development exercise across all media, as revealed this past weekend at the 144th British Open in St Andrews. London-based creative agency Designwerk, working with strategic consultants Teamup, created the new identity. The brand platform includes a new identity, brand guidelines and graphic language, custom […]
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Global brand design consultancy Elmwood says it took inspiration from the Nordic scenery for its latest project with existing client, Arla Foods. The Arla Skyr yogurt range is the first Icelandic style yogurt to enter into UK supermarkets. In a highly competitive market, Arla Foods felt the range needed a packaging design that would stand […]
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Solana Business Park and architecture firm 5G Studio Collaborative have unveiled a new logo as well as final architectural design renderings of the U.S. property’s $50 million campus renovation. Investment firm Equity Office Properties, an affiliate of New York-based Blackstone Group, last month revealed plans to spend $50 million in capital improvements to the property […]
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