Logo Design for Auckland University Press

Auckland University Press is New Zealand’s leading scholarly publisher. Its identity is one of complementary elements – a bold and distinctive logomark with a light and unobtrusive wordmark and typography. Designed around the idea of an open book and the form of the letter A, the logomark both references its name as well as its […]
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Branding for a Coffee Bar in Seoul: ‘Café Slow’

The visual identity of Café Slow is based around the idea of ‘deceleration’. Spending time at the café is meant to provide customers with a time of relaxation during an otherwise hectic daily schedule. The discrete brand design is reduced to a black-and-white contrast. In combination with flowing lines the varied means of communication aim […]
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Concept Branding for ‘Uzuri’ Cosmetics

Conceived as a new premium, upmarket makeup brand that uses one-hundred per cent organic ingredients, Uzuri is a cosmetic line pitched to appeal to the growing number of women who want both high quality makeup and the added benefits of natural ingredients with an ethical guarantee. British graphic designer Chloe Galea has devised a full […]
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Supple Studio Creates Identity for ‘Pin Sharp’

Supple Studio has recently created the visual language and collateral for Pin Sharp – an annual two week summer fashion school run by University of the Arts London’s Widening Participation team. The course focuses on contemporary menswear and takes place at Central St Martins College of Arts and Design throughout August. Creative Director Jamie Ellul says, […]
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Branding and Car Livery Design for GYBE Racing

GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
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Logotype Concept for ‘Joanna’ Cosmetics

Polish creative Alice Szymankiewicz recently completed her bachelor’s degree in Graphic Design from the Academy of Fine Arts (Akademia Sztuk Pieknych) in Gdansk. This logotype was designed during her course studies and formed part of a theoretical rebranding proposal for cosmetics company “Joanna”; the latter being one of the biggest producers of cosmetics in Poland. […]
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Visual Identity for Arch Residential

Arch Residential is a lettings-focused estate agency that operates out of Borough in South East London. The company approached graphic designer Denis Mallet, of London-based studio DMWORKROOM, to help create a stronger and more memorable visual identity. As the main constitutive logo element, Denis created an iconic symbol using the first letter of the business […]
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