d.studio Brands New Magazine Marketing Body, ‘Magnetic’

d.studio has created branding and advertising for Magnetic, the new marketing body for magazines in the UK. “The name and brand identity was built on the idea of ‘the power of attraction’, which is an intrinsic quality of magazines and reflects their ability to attract highly engaged people bound by a common interest,” explain the […]
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Duffy & Partners Reveal New Logo for Meals on Wheels America

Global design and branding firm, Duffy & Partners, has just released the new brand identity for the Meals on Wheels Association of America. The newly named Meals on Wheels America is said to be the oldest and largest national organisation of its kind. It supports more than 5,000 community-based senior nutrition programs across the U.S. […]
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Lippincott Creates New Logo for Autotrader

US-based online car marketplace Autotrader has revealed a new logo and brand identity. The new look has been developed in partnership with design firm Lippincott. “The logo is a dynamic icon that can be interpreted in many different ways: the road ahead, an arrow pointing forward and a subtle ‘AT.’ The design draws inspiration from […]
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Jordan Amer Designs Identity for Semaphore London

This past week, a former PR director and business director from Mother launched what they are calling a “new kind” of communications agency. Newly founded Semaphore London says it will aim to blend PR strategy with the content capabilities of an ad agency. Founding partner Liam Fay-Fright was formerly the director of communications at Mother […]
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Identica Redesigns Household Appliance Brand Rohaus

London-based brand strategy agency Identica has rebranded Dutch household appliance brand Rohaus. Following a recent redesign of its range of electrical appliances, Rohaus approached Identica with a brief to help reposition the company as a “premium” brand. Rohaus is aiming to target the high end of the European home-wares market, especially in new entry points such […]
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The Plant Designs New Identity for Curzon Cinemas

Creative agency The Plant has designed a new identity for cinema company Curzon. Founded in 1934, Curzon currently operates a number of cinema complexes throughout the UK. Other companies owned and run by Curzon include Home Cinema and Artificial Eye. The first provides a video on demand service, while the latter distributes art house films. […]
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Chad Valley Toy Range Gets New Branding by Elmwood

Global brand design consultancy Elmwood has completed its first project with multi channel retailer Argos to create a new identity for its exclusive range of toys, Chad Valley. Chad Valley is an established toy brand with over 150 years of history. Elmwood says the challenge given to its designers was to bring the brand identity […]
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