Hempz Unveils New Logo and Packaging Design

Hempz, a bodycare brand that uses hemp seed oil, has announced a complete refresh of its identity – the most significant update in its 25-year history.

The brand redesign includes a new modernised logo and updated packaging that is aimed at the "ingredient-conscious, scent-driven beauty consumer".

"This evolution reflects Hempz's continued commitment to a sensorial body care experience driven by nature-powered ingredients, exclusive scent blends, and uncompromising hydration – now presented through a cohesive, elevated, modern brand identity," says the company.

"As we enter our next chapter, we've modernised our look – not what our customers love. This redesign celebrates the iconic fragrances and results that have always set us apart, while positioning Hempz for the next generation of body care enthusiasts," adds Jennifer Weiderman, chief marketing officer at Hempz.

The new packaging has begun to roll out across Hempz's collections, including Original, Triple Moisture, and Sweet Pineapple & Honey Melon, as well as new launches like Serene Waters with Magnesium and Juicy Peach Slices.

The company is keen to emphasise that all of its products are vegan, cruelty-free, THC-free, CBD-free, petrolatum-free, mineral-oil free, paraben-free, and gluten-free.

Source: Hempz