Global design agency Design Bridge has created the new promotional campaign for Pentawards 2022, the latest edition of what is touted to be the world’s pre-eminent packaging design contest.

The agency says it drew on a team from across its five studios from Singapore to New York to create the campaign, which includes 3D and CGI animations (led by recently appointed creative director of motion Alessandro Foschini, they can be seen here); a brand film; a flexible design system for creating content and social media assets; and a colour palette “that grabs attention and stimulates the senses”.

Additionally, taglines for the campaign such as “hear the roar of applause”, “pinch yourself”, and “eyes on the prize”, are paired with different visual elements in an effort “to bring the sensation of winning a Pentaward to life”.

“After years of restrictions, distance and solitude, we are all eager to indulge in a long-overdue sensory overload. Design is reflecting this, with branding now pushing way beyond just the visual. Building on Pentawards’ ownable pentagon brand mark and inspired by our desire for sensory stimulation, the ‘Five Senses of Design’ campaign brings to life what the Pentawards’ annual competition is all about: recognising and celebrating the very best that global design has to offer in all its guises,” comments Design Bridge creative director, Chloe Templeman.

“Thanks to the team’s global perspective and their use of the Pentawards logo, the visual identity reflects the true essence of who we are. It showcases the creativity that we celebrate each year in our competition, the excitement of taking part and winning, as well as reflecting the new-found desire to live and experience packaging design with all five senses,” adds Jennifer Clements, marketing manager at Pentawards.

Entries for the Pentawards 2022 competition are now open and the shortlist will be revealed in July.

Design Bridge
www.designbridge.com