Law Firm Goulston & Storrs Celebrates 125th Anniversary with New Logo

Goulston & Storrs, a full-service law firm with offices in Boston, New York, and Washington, D.C., has marked its 125th anniversary by unveiling a new brand identity and launching a new website.

Established in 1900 by Edward Selmar Goulston and Leslie K. Storrs at 17 Milk Street in Boston – the birthplace of Benjamin Franklin, a founding father of the United States – the firm has evolved into a national law firm with nearly 250 attorneys and more than 200 staff members.

"Our updated identity is rooted in who we’ve always been – committed, exceptional, and thoughtful professionals who solve complex legal and business challenges with creativity and care," says Bill Dillon, co-managing director at Goulston & Storrs.

"Our 125th anniversary is more than a milestone – it’s an inflection point," further states Michelle Porter, co-managing director at Goulston & Storrs.

Adding: "This moment has given us the opportunity to reflect on our history of excellence, service, and integrity – and to look ahead with renewed purpose."

The rebranding was reportedly created in partnership with Clarity Group Consulting, involving interviews and surveys with "hundreds of colleagues and clients".

Source: Goulston & Storrs