SVIDesign Brands Fashion Portal Graziashop.com

London-based branding consultancy SVIDesign has worked with fashion magazine Grazia on its debut global commerce platform, Graziashop.com. Launched earlier this month, the new e-tail site offers women’s designer collections from over 250 brands. SVIDesign created the branding, house style and packaging for the new launch, including the design of a new logo which is based […]
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Branding for German Fashion Label, ‘Kopf und Kragen’

Kopf und Kragen is a fashion retailer based in the German city of Hamburg that specialises in both making and selling urban headgear, namely, baseball-style caps. The monogram logo with its two K’s conjoined by an ampersand, is inspired and derived from the fashion label’s name “Kopf und Kragen”, which are the German words for […]
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Adidas Reveals Pharrell Williams Logo

At the beginning of this year, adidas announced a long-term partnership with musician Pharrell Williams. This week for the first time the German sportswear brand has globally released the official logo of the partnership. The equal sign is the leitmotif of the collaboration’s logo. Next to the adidas trefoil, two of the three stripes transform […]
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Branding and Identity Design for ‘ODIN Crossfit’

Run by ex-military personnel Bobby and Tia Rodwell, ODIN CrossFit is a newly founded strength and conditioning facility based in Frederick, Maryland (USA). The duo engaged design studio Tribe, also from Frederick City, to design and develop the branding for their new fitness coaching business. Overseen by principal Seth Sirbaugh, the designers at Tribe created […]
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Rebranding Concept for Ten Group

With three hub offices in London, San Francisco and Hong Kong, as well as satellite offices in some of the world’s other major cities, the Ten Group is a global personal concierge company that specialises in providing a lifestyle management service to both private and corporate clients. Ten currently runs over 70 customer/employee loyalty schemes […]
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Fashion House LOEWE Unveils New Identity Design

Michael Amzalag and Mathias Augustyniak, the art and design duo of M/M (Paris), have created the new graphic identity for Spanish luxury fashion brand LOEWE. The logotype is said to have been inspired by German-born British typographer Berthold Wolpe, hinting at the German roots of Enrique Loewe Roessberg, who established the house by giving his […]
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Friends Rebrand Luxury Bespoke Tailor, ‘Roberto Revilla’

Bespoke London-based tailor Roberto Revilla has worked with design studio Friends to overhaul the growing fashion brand. Friends drew inspiration from a range of sources, including global fashion brands and trends. In keeping with the collaborative approach to the project, they worked closely with Revilla and his wife Carolina to understand their own personal likes […]
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