Chapter Brands Yardley Jade and Yardley Chrome Fragrances
Midlands-based branding agency Chapter has worked with British fragrance house Yardley London to help launch the latter’s new “Contemporary Collection.”
March 2014 sees the introduction of two new 60s-inspired fragrances. Yardley London Jade is a green floral fragrance for women, whilst men’s scent, Yardley London Chrome, marks the brand’s first premium male fragrance in the current portfolio.
Chapter has been involved from the product development stage, advising on all aspects, from naming and creative strategy through to packaging design, press advertising and in-store POS collateral.
Quentin Higham, Managing Director of Yardley London, said, “Our new Contemporary Fragrance Collection is our most significant launch of the year. These two new additions represent a new era for the Yardley brand. Chapter’s close understanding of the sector, our audience and future trends enabled us to create a premium product with an attractive price point.”
Ricky Neault, Chapter Head, commented, “For Chapter, this has been a unique opportunity to work with one of the great British brands, developing products from inception to getting them to market to producing their packaging and advertising – it’s a partnership we are very proud of.”