• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Concept Design: Rebranding Pepsi

By Editor April 26, 2013

Categories: Food

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares

Last month Pepsi unveiled a new bottle design for its Pepsi portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996.

The redesign is a visual expression of the brand’s new “Excitement of Now” positioning and is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo’s Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.

Pepsi’s current logo, which was introduced back in 2008, will remain unchanged for the foreseeable future. However, Brad Jakeman, President-Global Beverages Group, has recently mentioned the idea of “strategic variance”, whereby the logo could become a more malleable and liquid visual asset (à la Google, MTV and Starbucks).

This new approach seems in many respects similar to a concept envisioned by Portuguese designer Pedro Soares.

Pedro’s proposal took the form of an academic project completed in 2010 as part of his course in graphic design and advertising at Porto Polytechnic’s School of Management and Industrial Studies.

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-2

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-3

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-16

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-4

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-5

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-6

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-7

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-8

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-9

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-10

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-11

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-12

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-13

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-14

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-15

Pepsi-logo-design-branding-identity-graphics-Pedro-Soares-17

KlarWelt studio
www.klarwelt.com

Tags: Andy Warhol, beverage, Brad Jakeman, branding, Caleb Bradham, Cola, Escola Superior de Estudos Industriais e de Gestão, identity design, KlarWelt studio, logo design, Mauro Porcini, Mondrian, packaging design, Pedro Soares, Pepsi, PepsiCo, Porto Polytechnic, soft drink

SEE ALSO:

  • Rebranding Concept for Ten Group
  • Rebranding Concept for M&M’s
  • TINE Melkerampa Concept Store
  • Logo Concept for Cristiano Ronaldo: CR7 + Nike
  • Rebranding for CVM: Creation Visual Merchandising
  • Concept Logo Design for NASA Space Exploration

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Hummingbird Botanicals Rebrands as ‘Onáya’, Gets New Logo
  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.