• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Eight Reveals New Identity for Hotel Brand, ‘Per Aquum’

By Editor May 7, 2015

Categories: Hotel & Travel

Eight-logo-design-Per-Aquum-property

Hong Kong-based agency Eight has created a refreshed brand for Per Aquum – the luxury hospitality brand behind a collection of resort properties in the Maldives and the UAE.

“Each Per Aquum property realises a unique vision and looks to deliver an element of originality and surprise with its services. Our brief was to create an umbrella brand with a well-defined positioning that expressed this pioneering spirit,” says Bjorn Fjelddahl, Partner at Eight. “The implicit challenge is that Per Aquum is evolving as we speak, and acquiring new properties – Essque Zalu in Zanzibar, being the latest – so in addition to being modern and imaginative, the identity needed to be flexible enough to grow alongside the brand. The new identity lays the foundation for the expansion of the brand over the next decade.”

“This is a hospitality brand that isn’t afraid to push the envelope and the brand strategy ‘Daring to be Different’ is a simple, emphatic expression of the company credo,” says Fjelddahl.

Per Aquum means ‘through water’ and many of the hotel’s design features – from the world’s first underwater spa to the world’s first underwater lounge – are conceived around water. Eight created a new logo and identity inspired by the element.

“The logo is a monogram, and takes the form of gentle ripples that create a portal to a world of immersion. We chose blues, corals and crimsons to mirror the hues of aquatic life and created a signature ‘marble’ pattern to echo the brand’s fluid personality and mystique,” says Jan Van Wezemael, senior designer at Eight. “Much like the hotel, the identity hints at something sumptuously and discreetly luxurious, a hidden, ethereal world waiting to be discovered.”

Eight-logo-design-Per-Aquum-property-2

Eight-logo-design-Per-Aquum-property-3

Eight-logo-design-Per-Aquum-property-4

Eight-logo-design-Per-Aquum-property-5

Eight-logo-design-Per-Aquum-property-6

Eight
www.eightpartnership.com

Tags: A, Bjorn Fjelddahl, branding, eight, identity design, Jan Van Wezemael, logo design, luxury, monogram, Per Aquum, ripple, water

SEE ALSO:

  • Thompson Brand Partners Rebrands ‘Harrogate Spring Water’
  • Lippincott Designs New Hotel Brand, ‘Hyatt Centric’
  • People’s Trust for Endangered Species Reveals New Brand Identity Created by Colourful
  • Eight Refreshes Cathay Pacific Brand Experience
  • Seymourpowell Designs Brand Identity for Heston Blumenthal’s ‘The Perfectionists’ Café’
  • Worldpay Reveals New Brand Identity

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • NB Private Capital Changes Name to Versity Investments
  • Brandpie Creates New Look for Matrix Medical Network
  • Hummingbird Botanicals Rebrands as ‘Onáya’, Gets New Logo
  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.