Fashion Branding: Luxe a Porter
This identity and website design project was completed for online e-tailer Luxe a Porter by Sergi Ferrando, a multi-disciplinary designer currently living and working in Barcelona in Spain.
Luxe a Porter is a business that was created with the aim of forming an online community of passionate but frugal fashionistas and giving them the opportunity to sell and buy second hand premium goods. They offer a showcase where prospective shoppers can find top brand products in very good condition and at affordable prices.
In terms of design both the logo and website carry a minimalist aesthetic, with the introduction of pink and silver coloured accents giving the overall scheme a hint of femininity and luxury respectively. The style has no doubt been tailored to catch the eye of a fashion-conscious female consumer demographic.