• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Coley Porter Bell Modernises Logo and Packaging for OXO

By Editor January 22, 2015

Categories: Food

OXO-logo-packaging-design-Coley-Porter-Bell

Branding agency Coley Porter Bell (CPB) has revamped the look and feel of OXO for its Cubes and Shake & Flavour range. The work is set to roll out at the end of January and aims to modernise the brand without losing historical design elements.

For the cube range, the agency says it created an “ownable tone of voice” that aims to reflect the brand’s personality, which is defined as “fun, inviting and inspiring”.

The top of the packs feature an array of messaging which aim to encourage consumers to use the cubes in different ways, for example: “Liven up your Lasagne”; “Sprinkle for spectacular stir fry”; “For pies packed with flavour”; “Beef up your Bolognese.”

In line with the cube range, the Shake & Flavour variety features a new logo that aims to further bolster the brand identity.

Stephen Bell, executive creative director at Coley Porter Bell, commented: “OXO and OXO Cubes are iconic, but over time the packaging had become overly complicated and fussy. We stripped all this away and enlarged the OXO letters as they stand for so much, we wanted to reinstate a boldness and confidence along with great shelf impact.

“Adding to that, we created an engaging ‘foodie’ message punctuated with ‘mealtime’ imagery on the top of the packs adding personality and delivering ‘flavour transformation’ cues. Having established this stronger look and feel, we were then able to translate this on to the Shake & Flavour range, making it more boldly OXO, more characterful with a rainbow of flavourful and vibrant colours.”

OXO-logo-packaging-design-Coley-Porter-Bell-4

OXO-logo-packaging-design-Coley-Porter-Bell-5

OXO-logo-packaging-design-Coley-Porter-Bell-2

OXO-logo-packaging-design-Coley-Porter-Bell-3

Coley Porter Bell
www.coleyporterbell.com

Tags: branding, Coley Porter Bell, colourful, Cubes, identity design, logo design, O, Ogilvy, OXO, packaging design, Premier Foods, Shake & Flavour, Stephen Bell, x

SEE ALSO:

  • Fashion Branding: Luxe a Porter
  • Branding and Packaging for Fish Brand, ‘RR. Spink & Sons’
  • Interabang Creates Branding and Packaging for ‘Proper Beans’
  • New Identity Design for Cadbury Hot Chocolate by Bulletproof
  • Pearlfisher Branding for New Allergy-Free Food Brand ‘ilumi’
  • New Logo and Packaging Design Unveiled for Jacob’s

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • P&W Updates Logo and Packaging Design for Organic Food Brand – RIFCo
  • Lewis Moberly Designs Dyslexia-Friendly Typeface for Tropic Skincare
  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.