• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Identity Design for Printing Company, ‘Penstripe’

By Editor October 9, 2013

Categories: Corporate, Education

Leeds-Booklet-Printing-Company-Penstripe-logo-design-branding-identity-Taxi-Studio

Back in Autumn 2012, Leeds Booklet Printing Company engaged Bristol-based creative agency Taxi Studio to devise and deliver an entirely new brand name and identity system for their business – bespoke, academic planners.

Taxi’s involvement encompassed all aspects of the rebranding process, including DNA workshops, strategic positioning, customer research, name generation, design, artwork and roll-out across all their brand touch points.

The new logo blends traditional typography with the progressive pinstripe to create a campaignable thread, while the identity-at-large is based on a series of line drawings, in an attempt to embody the order and smartness of both the product range and the company culture. This was also the rationale for their new name ‘Penstripe’, generated as a playful twist on the classic British pinstripe suit.

Creative Director Ryan Wills said: “From the off this was a project that captured all our imaginations. We strived to create a brand that wasn’t just professional but approachable and, most importantly, perfectly tailored to the client’s personality.”

Darren Anderson, Managing Director at Penstripe said: “We set Taxi the challenge of creating a new brand that had the potential to stretch into new sectors and give us a credible digital presence. Not only have they excelled in delivering but our new strapline ‘Think Smart Achieve More’ has rallied the whole company. We’re looking to the next chapter with genuine excitement and enthusiasm and couldn’t be happier.”

Leeds-Booklet-Printing-Company-Penstripe-logo-design-branding-identity-Taxi-Studio-2

Leeds-Booklet-Printing-Company-Penstripe-logo-design-branding-identity-Taxi-Studio-3

Leeds-Booklet-Printing-Company-Penstripe-logo-design-branding-identity-Taxi-Studio-4

Leeds-Booklet-Printing-Company-Penstripe-logo-design-branding-identity-Taxi-Studio-5

Leeds-Booklet-Printing-Company-Penstripe-logo-design-branding-identity-Taxi-Studio-6

Taxi Studio
www.taxistudio.co.uk

Tags: bookmark, brain, branding, Darren Anderson, head, identity design, Leeds Booklet Printing Company, light bulb, logo design, logotype, maze, Penstripe, pinstripe, poster design, rebranding, Ryan Wills, stationery design, Taxi Studio, tree

SEE ALSO:

  • Taxi Studio Creates New Identity for Estate Agency, ‘Ocean’
  • POLO Mints Get Refreshed Logo and Packaging
  • Taxi Studio Helps Coca-Cola Rebrand Minute Maid
  • Aesop Create Identity for Andy Murray’s Mgt. Company
  • Studio Blackburn Creates Brand Identity for OPC Distribution
  • Believe In Brands London Energy Company, ‘Loka’

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
  • Payments Processor, Yapstone, Unveils New Logo Design
  • Honda Announces Name and Logo of New SUV Model
  • Cathedral City Launches New Logo and Packaging Designed by BrandOpus
  • Apparel Brand Outway Unveils New Logo and Identity
  • HR Analytics Software ChartHop Reveals New Logo Design
  • Tech Site CNET Rebrands, Unveils New Logo Design
  • Fine Choice Foods Gives ‘SUMM!’ Product Line New Logo
  • Marketing and Print Firm Nahan Unveils New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design leaf logo design logotype luxury M minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.