Cybersecurity and anti-virus giant Kaspersky Lab has undergone a brand refresh, unveiling a new logo design in the process.

The new wordmark is said to have been designed using “geometric and mathematically exact letter forms”, which are further claimed to represent the Russian company’s “top class software engineering expertise”.

The updated logo is also missing the word “Lab”, which has been dropped as part of a naming restructure.

“The basis for our existing logo was developed in 1997 and many things have changed since then. Previously, we used letters from the Greek alphabet that are just not relevant anymore due to the changes in the breadth and depth of our communications,” explains Andrew Winton, Kaspersky’s vice president of marketing. “It seemed logical to remove the Lab from our name when we were developing the new visual identity – as we wanted to simplify our branding in a way that helps to deliver our newly inspired philosophy and mission, whilst still highlighting our company’s wide range of technologies”.

“Since we founded our company more than 22 years ago we’ve seen both the cyberthreat landscape and our industry evolve and change beyond recognition, while witnessing the growing role of technology in our lives both at work and at home. Today the world has new needs, and our rebranding reflects our vision to meet those needs – not just for today, but well into the future,” adds company founder and CEO, Eugene Kaspersky.

Source: Kaspersky