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0

Pemberton & Whitefoord Creates ‘Love Food’ Brand

By Editor July 30, 2015

Categories: Food

Pemberton-&-Whitefoord-logo-design-packaging-Love-Food

London based design consultancy, Pemberton & Whitefoord, produced the identity and brand realisation for Love Food, a sub-brand within USA-based retailer, Fresh & Easy Neighborhood Market.

“P&W ensured the essence of the brand became its identity for the Los Angeles fresh food producer with a simple, strong and memorable logo design,” said an agency spokesperson.

P&W designed 35+ SKU’s maintaining continuity across a broad product range, from Freshly Squeezed Orange Juice to French Onion Soup, with the aim being to keep the packaging “simple, pure and informative”.

The brand icon P&W created allowed the ‘Love Food’ logo to translate into other media and marketing portals for the brand.

The agency says it created around 600 SKU’s for the Fresh & Easy brand in 6 months during its first launch phase, the Love Food range was developed along with several hundred more in phases 2 and 3.

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Pemberton & Whitefoord
www.p-and-w.com

Tags: drink, Fresh & Easy Neighborhood Market, fruit, heart, identity design, logo design, Love Food, packaging design, Pemberton & Whitefoord, red, retail, typography, web design

SEE ALSO:

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  • Rayner’s Vinegars Given New Look by Pemberton & Whitefoord
  • Pemberton & Whitefoord Design ‘Sugarwise’ Kite Marque
  • IC Design Creates Look for Andean Food Brand, ‘Mantandina’
  • Pearlfisher Creates Look for New Baby-Food Brand, ‘Sami-s-Usami’
  • Wonderstuff Creates New Pastry Brand for PHI FOOD

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