Hotel Branding: The Argonaut
Dawson Beggs is a graphic designer living in Vancouver British Columbia. He devised this identity work for a fictitious upscale San Francisco hotel inspired by the San Francisco gold rush.
Starting in 1848, the Californian gold rush transformed San Francisco. Gold seekers at first faced hardship and even death to get to California. Most of them traveled by sea and were known as ‘Argonauts’.
As well as referencing the Argonaut name, the logo additionally makes a contextual, visual attribution to the sails of a ship and the famous San Franciscan landmark that is the Golden Gate Bridge.