• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Hulsbosch Refreshes Logo and Branding for Starlight Children’s Foundation

By Editor November 18, 2020

Categories: Social & People

Brand and design agency, Hulsbosch, has completed a pro-bono brand strategy and refreshed visual identity for Starlight Children’s Foundation.

For over 30 years, Starlight’s mission has been “to brighten the lives of seriously ill children and their families”.

Embedded in the Australian children’s healthcare system, it remains the only organisation present in every children’s hospital around the country, running programs such as the “Captain Starlight Program”, which brings in professional performers to provide children in hospital with entertainment, laughter and joy.

Rooted in a brand concept of ‘shine’, Starlight’s new look, it is hoped, will strengthen the position of what is one of Australia’s most well-known charities.

“Since Starlight’s start, the star symbol logo has been part of the name and remains as an impactful visual feature of their communications, it gives them distinction. Our simplified brand for the digital age will help tell their compelling stories in everyday environments,” explains Jaid Hulsbosch, director at Hulsbosch.

The evolved identity retains Starlight’s brand colours of purple and yellow as the primary colour palette.

“Purple symbolises the darkness children encounter in their lives and yellow is the light that brings back moments of happiness and allows kids to be themselves,” says the Hulsbosch design team.

However, the refreshed branding sees the introduction of a new modern secondary colour palette as well as a new typeface for a range of platforms and media communications.

“The work feels perfectly aligned with our culture and brand reputation,” comments Louise Baxter, CEO of Starlight. “Like the light that emanates from a star, its shine is reliable and that is Starlight.
Our branding now has renewed momentum and in these challenging times, it’s never been more important for us to have a strong, consistent brand.”

As part of the project, Hulsbosch has also produced specially created brand guidelines for execution in outdoor, press, direct mail packs, digital, social amplification, and Starlight’s corporate and marketing collateral.

Hulsbosch
www.hulsbosch.com.au

Tags: animated logo, Australia, charity, children, gold, hand, Hulsbosch, identity design, Jaid Hulsbosch, kids, logo design, poster design, pro-bono, purple, rebranding, star, Starlight Children’s Foundation, typography, yellow

SEE ALSO:

  • Hulsbosch Rebrands Melbourne IT to ARQ Group
  • Hulsbosch Unveils New Logo and Branding for APN Outdoor
  • SomeOne Unveils New Brand Identity for The Children’s Society
  • Good Completes Rebrand for ‘Yorkhill Children’s Charity’
  • The Team Rebrands ‘Mona Foundation’ Education Charity
  • Offthetopofmyhead Rebrands Kingston Hospital Charity

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Serial Box Relaunches with New Name and Logo
  • Inter Milan Unveils New Logo and Identity
  • Studio Output Refreshes Logo and Identity for 3D Motion Specialist – Found
  • Summit Medical Group and CityMD Reveal New Brand Identity
  • ODA Creates New Logo and Identity for Bruce’s Doggy Day Care
  • Law Firm Lewis Roca Rothgerber Christie LLP Announces New Name and Logo
  • Aussie FinTech Giant eftpos Unveils New Look by Hulsbosch
  • Zoflora Reveals New Logo and Packaging by PB Creative
  • Software Company ABBYY Unveils New Logo and Identity

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.