Mr B & Friends Rebrands Accommodation Provider Victoria Hall
Design agency Mr B & Friends has rebranded student accommodation provider Victoria Hall Management.
Rebranded as Host, the Bath based group has worked with the organisation to develop a new brand positioning, name, identity, trademark, and brand guidelines. The 18-month contract was won without a creative pitch against three other brand consultancies.
“The new brand positioning is centred around ease and hassle free customer experience while the new name Host – which perfectly describes the brand purpose – is derived from a functional idea: homes for students. This, along with the new logo has been registered as a trademark,” explain the designers.
Senior designer Tom Shenton, who led the development of the new visual identity system, comments: “We created an iconic branding system using the H ‘pause’ device with playful imagery and key messages. Tone of voice and language play a huge part in creating cut-through to an often hard to engage audience consisting of domestic and international students.”
Alongside the new brand identity, Mr B & Friends also designed and developed the new Host website that features student accommodation across the UK.