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0

Studio Output Creates Brand Identity for ‘BBC Stories’

By Editor March 6, 2017

Categories: TV & Video

Brand consultancy Studio Output has created the identity design for BBC Stories, a new sub-brand of the BBC News channel.

As part of an extended ‘news plus’ service, BBC Stories will aim to delve deeper into news content, focusing on what it calls “human stories” that go “beyond the daily news agenda.”

“Working with BBC Creative, we created an identity perfect for the video format BBC Stories is built around and the social channels it inhabits,” explain the designers. “The cursor device reflects the constantly active nature of the brand, coming to life in logo builds, mid-cards and closers that encourage viewers to share content.”

Studio Output says the end result is a “light but distinctive” brand that makes an emotional connection though the stories it promotes.

Studio Output
www.studio-output.com

Tags: BBC, BBC Creative, BBC Stories, branding, cursor, green, identity design, logotype, news, Studio Output, typography, yellow

SEE ALSO:

  • Studio Output Creates Brand Identity for BBC Connected Studio
  • BBC Three Gets Brand Refresh by Studio Output
  • Studio Output Designs New BBC Glastonbury Identity
  • Studio Output Creates Retro Look for East Village Market
  • Union Hand-Roasted Coffee Gets New Look from Studio Output
  • BBC Reveals New CBBC Logo

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