Studio Output Creates Brand Identity for ‘BBC Stories’
Brand consultancy Studio Output has created the identity design for BBC Stories, a new sub-brand of the BBC News channel.
As part of an extended ‘news plus’ service, BBC Stories will aim to delve deeper into news content, focusing on what it calls “human stories” that go “beyond the daily news agenda.”
“Working with BBC Creative, we created an identity perfect for the video format BBC Stories is built around and the social channels it inhabits,” explain the designers. “The cursor device reflects the constantly active nature of the brand, coming to life in logo builds, mid-cards and closers that encourage viewers to share content.”
Studio Output says the end result is a “light but distinctive” brand that makes an emotional connection though the stories it promotes.