7up Gets Refreshed Logo and Visual Identity

Soft drink 7up has unveiled a new visual identity and global campaign. Originally established in 1929, 7up is currently the second largest PepsiCo beverage drink internationally. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said current PepsiCo boss, Brad Jakeman. “As global beverage consumption and consumer trends continue to […]
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FutureBrand Rebrands World Rugby

World Rugby has officially launched with the unveiling of its brand identity, designed by London based agency FutureBrand. “The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners, and ultimately engage with new audiences worldwide. At the heart of the brand is a distinctive positioning, […]
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Sullivan Designs New Logo for Cornell Tech

Branding consultancy Sullivan has designed the logo and identity for new US university campus Cornell Tech. Part of Cornell University in New York, the graduate school aims to supercharge the impact that technology innovators can make on New York and the world beyond. With awareness said to be at zero, Sullivan’s objective was to build […]
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Johnson Banks Creates New Identity for ‘Open Knowledge’

Johnson Banks has created the identity for the Open Knowledge Foundation, an organisation that promotes the opening up of content and data from Governments and institutions across the globe. The consultancy has been working for about a year on the new identity for the nonprofit outfit that was originally founded back in 2004 in Cambridge, […]
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NSPCC Launches New Identity

The NSPCC has launched a new brand to represent a change in the charity’s strategic direction and to encourage public support. The brand has been developed by the NSPCC’s internal creative team, which won the work in a competitive pitch against external agencies. The NSPCC’s previous brand identity – Full Stop – was developed to […]
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TEMPLO Designs New Identity for ‘Whybrow Wayfinding’

Whybrow Wayfinding has launched a new identity and website created by design agency TEMPLO. Marking 10 years in business in 2015, Whybrow Wayfinding has chosen to mark the occasion with an updated identity and digital experience, encompassing print, website and digital communications. A new logo in the form of a simplified symbol – an eye […]
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Pentagram Creates Identity for Brooklyn’s ‘Montague Street’

Located in the heart of Brooklyn Heights, Montague Street is an important commercial corridor that hosts a mix of more than 100 shops, restaurants and services along tree-lined blocks of architecturally historic buildings and residences. Pentagram’s Emily Oberman and her team have designed a new identity for the Montague Street Business Improvement District, the not-for-profit […]
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