Unique Snacks Unveils New Logo and Packaging

Unique Snacks, an American snack brand, has revealed a new brand identity that showcases a fresh logo and packaging, along with a new tagline – "Daringly Different".

From January 2026, consumers will find the new branding on store shelves across the U.S.

"The clean, modern design provides an immediate visual cue that emphasises the simplicity of ingredients and the authenticity of every snack, attracting discerning new customers," reckons the 104-year-old sixth-generation, family-owned firm. "The distinctive and engaging designs create a unified, consistent platform for future portfolio innovation and growth."

The company, headquartered in Reading, Pennsylvania – known as the 'Pretzel Capital of the World' – was first named Unique Pretzel Bakery.

In 2020, leading up to its 100th anniversary in February 2021, the company rebranded itself as Unique Snacks.

"Our Daringly Different branding celebrates our unwavering, century-long commitment to crafting premium, better-for-you snacks with higher quality ingredients and unmatched flavour in every bite," comments Justin Spannuth, chief operating officer at Unique Snacks.

Adding: "While the packaging is getting a sharp, modern refresh, the heart of the brand remains exactly the same: deep baked-in flavour and superior crunch our loyal customers love and the competition envies."

Source: Unique Snacks