Center for Horticultural Innovation Unveils New Logo and Identity
The Center for Horticultural Innovation, known for its work in horticultural research and development, has launched a full rebranding with design by Bruce Mau Design (BMD).
The refresh features a new name, “Biophi”, which is said to represent the the organisation’s growth and its expanding influence in the controlled environment agriculture (CEA) sector.
“Biophi’s new identity is centred on the idea of ‘Growing Possibilities’,” says the Canadian bio-tech firm.
Adding: “The new identity captures Biophi’s role as a forward-looking partner for the horticultural industry – analytical yet hands-on, pragmatic yet creative – reflecting its commitment to getting real-world solutions to market faster.”
“The stencil wordmark conveys agility and a ‘ready-to-act’ attitude, while the encircled monogram doubles as a mark of authority,” further explains the design team at BMD.
A largely white colour palette is noted to underscore “science and precision”, along with colours reportedly inspired by Biophi’s technologies, including LED lighting.
“By immersing ourselves in their world – walking the greenhouses, speaking with growers, and understanding the challenges of controlled environment agriculture – we translated their hands-on, forward-looking spirit into a brand system that is bold, practical, and future-facing,” comments BMD chief creative officer, Laura Stein.
Bruce Mau Design
www.brucemaudesign.com
