• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Lebanese Food Brand ‘Biladi’ Launches with Design by Lewis Moberly

By Editor March 23, 2022

Categories: Food

Brand design agency Lewis Moberly has created the logo and packaging design for Biladi, a new Lebanese food brand that has just launched in the UK.

Encompassing a range of six sweet and savoury spreads and dips inspired by the cuisine of Lebanon, the food brand is the brainchild of entrepreneurs Abbas Zein and Khodor Fawaz.

The design team at Lewis Moberly was tasked with creating an identity that would disrupt the competition.

“Established brands have lost distinctiveness as ranges extended, whilst some ‘ethnic’ brands have relied on cliché and stereotypes to communicate authenticity. An opportunity was presented to create a different brand that could popularise Lebanese cuisine and prime it to become a leader in the category,” says the agency.

“Our challenge was to get cut through on-shelf. The Lebanese lifestyle is healthy and the meal occasions sociable. We drew inspiration from this, alongside the bold flavour experiences and fresh ingredients of the cuisine to celebrate the products’ authenticity,” adds Alessandra Desfoux, managing partner at Lewis Moberly.

The vertical orientation of the logo is claimed to serve “as the primary disruptor amid a sea of sameness” and is accompanied by the strapline “deliciously lebanese”. The name Biladi incidentally is Arabic for “my country”.

Additional packaging design details include traditional Lebanese patterns that have been reinterpreted to demarcate between sweet and savoury products, while the two-toned palette is said to give “a jewel-like quality to the range”.

“In our partnership with Lewis Moberly, we have created a brand identity that pays homage to provenance. With this bright, fresh, and modern design, we are presenting Biladi as the gateway to a new world of Middle Eastern flavour,” comments Abbas Zein.

Lewis Moberly
www.lewismoberly.com

Tags: Abbas Zein, Alessandra Desfoux, animated logo, arabesque, Arabic, Biladi, branding, Khodor Fawaz, Lebanese, Lewis Moberly, logo design, logotype, Middle East, packaging design, pattern, wordmark

SEE ALSO:

  • Lefranc Bourgeois Enfants Gets New Identity by Lewis Moberly
  • Robot Food Creates New Vegan Brand ‘GRO’ for Co-op
  • Robot Food Brands New Frozen Food Entrant – ‘Gourmade’
  • itsdogfood.com Launches with Branding by Robot Food
  • Pemberton & Whitefoord Creates ‘Love Food’ Brand
  • New Vegan Cake Brand ‘Bells & Whistles’ Gets Logo and Packaging by Robot Food

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Name and Logo Unveiled of New Electric Car Start-Up
  • New World Supercross Championship Reveals Logo Design Ahead of Launch
  • Recruitment Agency Pascoe + Tew Unveils New Branding by Curious
  • Yasso Reveals New Logo and Packaging Design
  • Run For The Hills Brands New ‘Eco-Stylish’ Workspace – Coal House
  • Batteries Plus Unveils New Logo Design
  • Stormbrands Redesigns Wainwright’s for Pets At Home
  • Heavenly Creates New Look for Neuromorphic AI Firm – BrainChip
  • SaaS Platform Peach Finance Reveals New Logo Design

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.