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0

Fashion Branding for ‘Ana Maria’ Knitwear

By Editor April 7, 2014

Categories: Fashion & Lifestyle

Ana-Maria-Artesanato-logo-design-branding-fashion-Alvaro-de-Almeida

Located in the mountains in the north of Portugal, Ana Maria – Artesanato is a small, up and coming fashion label.

“Artesanato” is the Portuguese word for “craftsmanship” and serves as a reference as to how textile designer Ana Maria makes her garments using only traditional techniques and natural materials.

Amsterdam-based graphic designer Alvaro de Almeida was responsible for creating the minimalistic-looking logo and branding design for the Portuguese clothing business.

Set within a roundel, the logo integrates and unites Ana Maria’s initials into a single ‘A’ shape. This shape also alludes to mountains and knit fabric structure, according to the designer.

Ana-Maria-Artesanato-logo-design-branding-fashion-Alvaro-de-Almeida

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Alvaro de Almeida
www.alvarodealmeida.com

Tags: A, Alvaro de Almeida, Ana Maria, Artesanato, branding, clothing, identity design, knitwear, logo design, M, minimalist, monogram, mountain, roundel

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