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0

Lippincott Creates New Identity for Parcel Group, DPD

By Editor March 31, 2015

Categories: Freight & Transport

lippincott-logo-design-GeoPost-DPDgroup

The London office of global branding agency Lippincott has worked to rebrand Geopost, one of the largest parcel delivery services in Europe.

Lippincott helped with the brand architecture, renamed the holding company to DPDgroup and refreshed the logo.

“We created the ‘red cube’, a symbol to serve as the visual connection between the businesses,” explain the designers. “By owning the category symbol – the parcel – the identity also reinforces their stature as delivery experts.The new lowercase typography suggests a more human and less institutionalised approach, and the refreshed red will serve as the group’s signature colour.”

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Lippincott
www.lippincott.com

Tags: box, branding, Chronopost, cube, DPDgroup, Exapaq, Geopost, identity design, Interlink Express, Lippincott, livery design, logo design, naming, parcel, red, SEUR, van livery, vehicle livery, web design

SEE ALSO:

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  • Lippincott Brands Optiv Security
  • Lippincott Unveils New Logo for Principal
  • Lippincott Designs New Hotel Brand, ‘Hyatt Centric’
  • Hulsbosch Rebrands Melbourne IT to ARQ Group

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