• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

PB Creative Refreshes Logo and Packaging for Foamburst

By Editor July 4, 2019

Categories: Health & Beauty


London-based design agency PB Creative has refreshed the brand and packaging identity for Imperial Leather’s Foamburst shower gel.

The latter first arrived on the market a little over two decades ago, with the most recent redesign in 2013.

In an effort to set it apart from regular body-wash brands, Imperial Leather recently decided to push forward with an all-new identity.

“Central to PB Creative’s strategic approach was to communicate Foamburst’s fragrance and transformative nature on pack. Unlike many of its foaming competitors, only a small amount of gel is decanted from canister to hand, before it develops into a luxurious, abundant lather like no other,” explain the designers. “To communicate this magical transition, the background colour of each canister graduates from rich at the base, representing the gel, to shimmering white at the top, depicting the foam.”

The Foamburst wordmark, sitting on a vertical black panel, also transitions from light to bold, further “amplifying the transformational messaging”.

Additional design details include the use of bold colours that are said to represent the scent in each variant; these are then accompanied by images of the various fruits, flowers and herbs used to create each scent.

Using metallics and changing Imperial Leather’s famous red flag to silver for the first time also gives Foamburst a more premium look, according to the designers.

“Foamburst is all about fragrant ingredients and a sense of abundance and luxury, but this had become a lost on the more regressive black canister that preceded our rebrand. Our approach has created strong, premium brand-blocking on shelf in a way that complements the expressive and vibrant product proposition,” says Pete Hayes, managing partner at PB Creative.

PB Creative
www.pb-creative.com

Tags: crown, flowers, Foamburst, fragrance, fruits, gel, gradient, heraldic, herbs, identity design, Imperial Leather, logo design, logotype, metallic, packaging design, Pete Hayes, regal, silver, soap, wordmark

SEE ALSO:

  • B&B Studio Refreshes Logo and Packaging for Peppersmith
  • Pure Leaf Tea Gets Brand Refresh by PB Creative
  • Performance Lab Given ‘Scientific’ Look by Robot Food
  • PB Creative Designs New Logo and Branding for Lynx
  • ‘Wing-Co’ Milk Drink Branding Design by PB Creative
  • Bulletproof Overhauls Packaging Design for PizzaExpress

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’
  • Rolls-Royce ‘Spirit of Ecstasy’ Marks 110th Anniversary

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.