Logotype Concept for ‘Joanna’ Cosmetics

Logotype Concept for ‘Joanna’ Cosmetics

Polish creative Alice Szymankiewicz recently completed her bachelor’s degree in Graphic Design from the Academy of Fine Arts (Akademia Sztuk Pieknych) in Gdansk.

This logotype was designed during her course studies and formed part of a theoretical rebranding proposal for cosmetics company “Joanna”; the latter being one of the biggest producers of cosmetics in Poland.

As well as the bold, vertical-running logo, Alice also envisioned identity elements such as stationery and carrier bags that feature an array of conspicuous dots and stripes.




Alice Szymankiewicz