April 12, 2013 Categories: Computer & Internet
Online Data Storage Logo: AngryFile
AngryFile provides a free online storage and backup service to help people safeguard and protect their all-important computer files.
The brand engaged Warsaw-based creative studio Redkroft to help devise an appropriate identity. AngryFile was also very specific about the demographic audience it wanted to reach and capture: age: 16-20 year-olds; sex: male; region: North America.
Redkroft subsequently focused on creating a characterful logo with a deliberately aggressive look; the latter achieved through the clever and well-formed use of conventional typographic characters.