StormBrands Creates Identity for World Energy Council’s ‘WE Talks’
StormBrands has created the brand strategy, identity, and design for WE Talks, a new open-access digital-content platform run by the World Energy Council (WEC).
Established in 1923 with a mission ‘To promote the sustainable supply and use of energy for the greatest benefit of all people’, the WEC today claims to be “the world’s principal and impartial network of energy leaders, pioneers and practitioners” as well as “non-governmental and non-commercial”.
Its new WE Talks platform is further described as being “a fresh, inclusive and inspiring space for energetic conversations.”
“StormBrands’ strategy for WE Talks has given the Council a modern relevance without compromising its unique heritage and global neutrality. WE Talks is now firmly in the public domain, with a brand identity that reflects its position as inclusive, accessible and active,” says the Leeds-headquartered agency.
“It is important that WE Talks stands in its own right. StormBrands’ naming strategy achieves this by connecting WE Talks to the parent brand, but dropping the word ‘Council’ for a more inclusive and informal feel. Graphic elements have also been taken from the core brand but give new purpose and punch.
“For example, an existing graphic device called the ‘Line of Transition’ was reconfigured to communicate change and progress. The once static vertical stripe has been given a new lease of life and now works as an audio wave, to segue from one subject to another, reflecting conversation and subject matter.”
Additionally, StormBrands says the WE Talks’ tone of voice highlights conversation, and the colours have been adapted utilising RGB palettes, which are said to be more suitable for use across multiple digital channels.