• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

Sports Retail Branding: Nike Year of the Snake

By Editor June 5, 2013

Categories: Fashion & Lifestyle, Sports

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics

2013 is the Year of the Snake according to the traditional Chinese calendric system. The new year was officially inaugurated on February 4 and, to celebrate the event, sports giant Nike launched a dedicated set of snake-themed shoe designs.

The special edition shoe range honoured both the Chinese zodiac and basketball player Kobe Bryant (whose nickname is “Black Mamba”). Appropriately, the collection was launched in Shanghai.

Art director and graphic designer Jay Chi was hired to execute the branding and retail design for this special event, which included the likes of Nike Sportswear’s lead designer Marc Dolce amongst its attendees.

The project brief required the creation of a cohesive, basketball-centric retail display highlighting four different shoe designs: Kobe 8 System, Air Force 1, Jordan 1, and Melo 9.

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-2

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-3

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-4

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-5

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-6

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-7

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-8

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-9

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-10

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-11

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-12

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-13

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-14

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-15

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-16

NIKE-year-of-the-snake-China-logo-design-branding-identity-graphics-17

Jay Chi
www.behance.net/ideaisrole

Tags: AF1, basketball, black, black mamba, branding, China, gold, identity design, interior design, Jay Chi, Jordan 1, Kobe 8 System, Kobe Bryant, logo design, Marc Dolce, Melo 9, Nike, red, retail, snake, sneakers, swoosh, trainers

SEE ALSO:

  • Concept Logo and Packaging Design: ‘Nike Naturals’
  • Concept Logo for Jeremy Lin
  • Logo Concept for Cristiano Ronaldo: CR7 + Nike
  • Charlotte Hornets New Brand Identity Revealed
  • Logo for Chinese Furniture Maker, ‘Zhejiang Pysen Rosewood’
  • Logo and Identity Design for Boxing Champion, Andre Ward

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • Hummingbird Botanicals Rebrands as ‘Onáya’, Gets New Logo
  • Online Dating Site Match Launches New Look by COLLINS
  • Marinus Pharmaceuticals Reveals New Logo Design
  • Belvoir Farm Unveils New Logo and Packaging by B&B studio
  • Hulsbosch Brands New ‘Woofin’ Good!’ Dog Food Range
  • Conran Design Group Launches Branding for Viatris
  • Sony Music Publishing Returns with New Logo Design
  • COLLINS Rebrands the San Francisco Symphony
  • Hulsbosch Creates Logo and Packaging for ‘Coles Kitchen’

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.